GRA 4116 Advanced Advertising Design and Graphics

Students create a variety of individual advertisements and creative concepts. After some historic overview, this course emphasizes the analysis and application of design principles for logos and trademarks, brochures and flyers, and newsletters. Other topics include psychology of color, typography, color and black-and-white visuals. The focus is in integrating software skills, art fundamentals, business approaches, and entrepreneurship principles to real-life situations. Students may be dealing directly with outside clients with advanced design projects in visual communications.