Catalog 2015-2016

MNA 1821 Electronic Commerce

This course presents the concepts, tools, and strategies for understanding and exploiting opportunities associated with electronic commerce. Topics cover online ordering, interacting with firms and governments, and how businesses are organized and compete in the global marketplace. This course develops a strategic understanding of the new electronic marketplace based on fundamental economics of the digital economy.

Student must possess basic computer skills and knowledge of Internet.

3 credits